Leader in agricultural robotics sought a distinct brand presence.
Harvest CROO(Computerized Robotic Optimized Obtainer) is on the leading edge of robotics automation development for the commercial agriculture sector. Its strawberry picking robot is set to restructure how produce is selected and collected for the 2.9 billion dollar annual U.S. strawberry market.
Harvest CROO engaged Milk Can to develop a brand that stood out from the traditional engineering and robotics brands and developed an website that was easy to manage for non-technical Harvest CROO resources.
Harvest CROO was looking to develop a distinct brand that humanized and softened an often rigid and sometime homogenous robotics and electrical engineering industry brand aesthetic. The development of an approachable and friendly robotic character was at the heart of the Harvest CROO leadership team from the beginning of brand development. This character is utilized as a consistent envoy and advocate for the brand as their product line expands.
Milk Can developed a full suite of branding elements and a style guide to support a variety of uses across the brand, illustrative and text-based logo, business cards, digital social media channels, engraving, or extruded physical brand needs.
Harvest CROO was looking for a succinct website focused on quick visibility of the organization, its potential impact on the agricultural industry and the press is has and continues to garner.