Battle Foam is an industry leading creator of custom portable solutions for the tabletop gaming community. Having been an innovator in both the design of their products, as well as the breadth of their selection, the biggest hurdle facing Battle Foam was the efficiency around their custom ordering system. As a small business, Battle Foam was anxious to take advantage of quality custom digital workmanship at a price they could afford.
Milk Can worked closely with the core team at Battle Foam to re-imagine the product selection process. A multi-tiered plan was devised to provide live, real-time value to the consumers in small scale deliverables. This approach allowed Battle Foam to observe customer adoption while the project was still ongoing.
Almost immediately upon implementation, the Battle Foam product selector and Custom Tray Tool provided immediate returns on investment. Manpower hours required for each order were reduced by over 80%, less customer touchpoints were required, and return product rates dropped dramatically. In fact, the return was so great, that Battle Foam was able to branch out this service from just supporting tabletop gaming, and now supports any custom foam creation for products ranging from camera equipment to firearms.
