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THAT CONFERENCE

Annual leading technical conference in the Wisconsin Dells was looking to connect to their attendees on the go.

MOBILE STRATEGY – UX DESIGN – NATIVE APP DEVELOPMENT

Download the iOS Version Download the Android Version
  • iphone UI schedule feature
  • iphone UI camera feature
  • iphone UI map feature

That Conference is a technical conference held annually at the Kalahari Resort in the Wisconsin Dells. After the fourth year without a sound mobile solution, Milk Can partnered with That Conference to make sure their fifth conference would meet their attendee's expectations.

Improving attendee’s experiences required solving two key needs. They needed to be able to schedule their personal experience from over 100 different sessions before they arrived, and then to be able to quickly navigate to their sessions and modify their schedule throughout the conference.

THAT POSTCARD

Uses the phone’s camera and over-layed templates to create easy to share keepsakes

SCHEDULE

Allows users to quickly navigate and view all of the sessions

SESSION DETAIL

Shows the full detailed description of a session

SPEAKER PROFILE

Access to the speaker’s biography, profile picture and social links

CONFERENCE MAP

Provides an overview of the conference rooms and highlights a room when accessed from a session

NATIVE APPLICATION DEVELOPMENT

The That Conference App was built using native development. This provided a solid foundation to allow the applications to use the newest features and technologies now and in future versions. It also provided a cleaner and faster environment for the amount of data that was being served to each user.

Each platform was built with a custom interface to match the design guidelines. This provided the user a familiar interaction experience traditional to their device choice.

Dual Phone Image

Developed with Apple's XCode

Written in Swift 3.1

Targeted iOS 9+

That Conference App on the Apple App Store

Developed with Android Studio

Targeted Android 6.0 Marshmallow

Took advantage of AppCompat to be available for Android SDK 16+

That Conference App on the Android App Store

USER ENGAGEMENT THROUGH PHOTOS

One of the things that sets That Conference apart from other technical conferences is the inclusion of families. This combined with the strong value placed on community has lead to strong friendships and bonds created each year. Just like returning to summer camp every year, attendees welcome back friends from the previous years and make new ones.

We decided to expand on the summer camp theme and provide a full user engaging photobooth that paired with the That Conference app to allow attendees to share retro camping post cards in social media.

That Conference Postcard Example 1
That Conference Postcard Example 2

REAL-TIME ANALYTICS

The That Conference app used Fabric.io libraries to capture real time user analytics and behaviors before and during the conference. The usage data can now be used by the team to help determine any changes or improvements that are needed for next year’s version.

Analytics Sample
Live insights into how many users were using the app and on which platforms

Crash reporting to be able to monitor and quickly fix any user issues

Custom tags to track key user interactions and behaviors

THE FINAL WORD

The That Conference app may have been new this year, but it is already considered a crucial part of the conference experience.

We brought mobile experience to That Conference because of you guys. And it worked. ... I look forward to working together in the future.

Clark Sell

That Conference

Milk Can was able to provide That Conference with a mobile solution that engaged their audience on multiple levels. Contact us now to find out how we can engage your users as well.

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Copyright © 2022 Milk Can LLC. All Rights Reserved.

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